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Paid Media Manager

The Manager of Paid Media is responsible for managing paid media campaigns across a multitude of business types. This role is responsible for the day-to-day management, tactical execution, testing, and optimization of various paid media channels.. The ideal candidate has experience at a performance marketing agency managing direct response campaigns adhering to strict CPA goals.

To be completely up-front, we are looking for a thought leader in the space and someone who we can grow quickly into a Paid Team Leader and eventually a Director of Paid Media. If you have ideas on how to to do things better than the people around you, how to create a Paid Media Audit Template that can output a standardized report for clients, know what systems need to be in place to drive up Paid Media and drive down RoAS, we really want to speak to you. We’re also looking for someone with the heart of a teacher who wants to help eventual team members up their skill levels.


Qualifications

  • Marketing Agency Experience
  • Facebook/IG Advertising: 3 years
  • LinkedIn Ads: 3 years
  • Google Ads: 3 years
  • Pinterest: 1 year
  • TikTok: 1 year
  • Google Data Studio: 2 years
  • Strong customer service-oriented and product-oriented mindset.
  • Impeccable communication skills.
  • Empathetic and compassionate with people.
  • Organized and motivated.
  • Ethical and trustworthy.
  • Ability to effectively self-QA your work and others work.
  • Ability to take initiative and be proactive with workload.
  • Ability to take, give, and discuss constructive criticism.
  • Strong rational thinking, logic and critical reasoning, and analytical problem solving skills are a must.


Responsibilities

Management of paid search and social channels (Google, Bing, Facebook, LinkedIn, TikTok, Pinterest):

  • Fully own daily management and optimization of paid media campaigns adhering to strict spend and CPA goals
  • Improve efficiencies through daily optimizations related to bid, budget, targeting and creative adjustments
  • Create and own testing roadmap to proactively test and learn through A/B tests
  • Own operational tasks (creative upload, launching new campaigns, setting up A/B tests)
  • Plan and run incremental lift studies to determine and improve incremental CPA
  • Provide thought leadership and collaborate with internal stakeholders from Brand, Creative, Product and Analytical department to share and obtain learnings to better manage and optimize paid social channels
  • Create a Data Studio Report Dashboard Template (with the help of the Director of Marketing).
    • You should feel comfortable either doing or learning how to incorporate data from Google Sheets, AHREFS, SEMRush, etc either directly or through a tool like Supermetrics
    • Update recurring daily, weekly and monthly dashboards and performance reports
  • Proactively create and prepare suggestions for client growth
  • Collaborate with marketing team to coordinate campaigns across multiple platforms and marketing channels

Test and manage new paid media channels:

  • Identify new paid media channels to test and scale
  • Oversee process from end to end in planning, launching, building out, managing and optimizing new paid media channels
  • Manage day-to-day tactical execution and overall strategy of additional channels ensuring accurate spend pacing and optimizing toward primary CPA metrics
  • Identify and launch tests in new paid media channels
  • Plan and run incremental lift studies to determine and improve incremental CPA
  • Update recurring daily, weekly, and monthly dashboards and performance reports

Nice to Have

  • Some project management experience
  • SEO Experience
  • Website Building Experience