Plan Left

As a Content Marketer, you will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community’s growth.

Qualifications

  • Extensive Digital Experience Required
  • Minimum 3 years of agency experience, developing and executing marketing strategies for major B2B and B2C clients.
  • Minimum 5 Years of digital experience including website and application builds.
  • Ability to interview stakeholders and plan website content, site maps.
  • Basic understanding of integrated marketing strategies, including advertising, paid/earned media, digital and creative services
  • Strong passion for and knowledge of digital marketing disciplines
  • Strong interpersonal and proactive problem-solving skills; ability to successfully maneuver competing demands
  • Strategic ability; capable of working with a team to create winning short-term and long-term marketing plans for clients
  • Approaches work with a sense of eagerness, “take ownership” attitude
  • Capacity to work independently, works well under tight deadlines
  • Strong rational thinking, logic and critical reasoning, and analytical problem solving skills are a must.
  • Ability to take initiative and be proactive with workload.
  • Ability to take, give, and discuss constructive criticism
  • Ethical and trustworthy

Essential Job Functions

  • Serve as internal and external communications creator while maintaining company and/or client tone and mission.
  • Conceptualize projects upfront.
  • Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy.
  • Serve as internal and external communications creator while maintaining company and/or client tone and mission.
  • Write clean, concise, well-polished copy for advertising campaigns.
  • Create and optimize website content considering SEO and Google Analytics.
  • Edit existing content, and copy-edit client-supplied content prior to publishing.
  • Build and maintain internal and client editorial calendars and written guidelines.
  • Stay up to date with the latest industry trends and customer challenges.
  • Maintain brand standards for multiple client brands.
  • Interact with content specialists, graphic designers, and internal team members to create and review all content and ensure consistent messaging.
  • Frequently test new content formats and distribution channels, including formal A/B testing.

Internal Job Functions

  • Work closely with leaders, marketing teammates, and other departments to create effective communications strategies that articulate our core benefits properly and consistently.
  • Plan Left advertising and marketing
  • Maintain brand standards for internal brands
  • Generate ideas to increase customer engagement.
  • Ensure a strong web presence on various channels.
  • Monitor and grow Plan Left social media and organic traffic.
  • Daily meetings at 9am (flexible for part-time employees)
  • Marketing, Advertising, Creative, and Digital best practices team training
  • Learn and support our proprietary products
  • Create and maintain best practices and procedural documentation for the Plan Left team.
  • Push the business to adopt better content creation practices, thought leadership strategies, and client materials.

Bonus Experience

  • Experience with Scrum or other agile project management methodologies
  • Experience with Drupal CMS
  • SEO Keyword Research
  • Design
  • Professional services sales experience